Elevate brand partnerships at Rogers as the Director of Partnership Marketing. Lead integrated campaigns and collaborate across teams for impactful marketing in Sports & Entertainment.
As Rogers' new Director of Partnership Marketing, you'll spearhead innovative marketing initiatives and strategic sponsorship ecosystems. Your nearly 10 years in partnership and sponsorship marketing will drive success across renowned properties like the NHL, Toronto Blue Jays, and TIFF. Expertise in creative, integrated campaigns will enable you to develop strategies that maximize ROI and engagement while fostering collaboration among internal teams.
Key Responsibilities: • Oversee execution of partnership marketing campaigns and activations • Manage strategic partnerships for optimal brand impact • Build relationships with agency and sponsorship partners • Collaborate across departments to enhance marketing programs • Monitor campaign performance to optimize consumer engagement