Drive innovation in the SIMS franchise as the Director of Experimentation at Electronic Arts. Lead analytics initiatives to maximize revenue and enhance player engagement.
Reporting to the Senior Director of Fan Intelligence Analytics, you'll spearhead the development of marketing programs that focus on data-driven decision-making for the SIMS. Your role involves collaborating with multiple teams to create marketing strategies that align with revenue goals and utilizing insights to optimize player experiences.
Key Responsibilities:
• Create marketing experimentation programs for optimal revenue generation
• Lead cross-functional teams in analytics and data science projects
• Gather and analyze consumer insights to measure performance
• Align with brand teams on revenue-based strategies
• Explore new trends and strategies for engaging SIMS players
Requirements:
• 7+ years of collaboration in product and marketing sectors
• 5+ years in leading analytics proj...