Support brand strategy across Medical Marketing, HCP, and Patient Marketing; provide strategic leadership, direction, and oversight to the West Area Field Medical Marketing team.
Act as HQ‑to‑field conduit to ensure connectivity and alignment across customer‑facing functions.
Lead the team orchestrating commercial engagements with HCPs and Patient brand ambassadors.
Lead development and execution of comprehensive medical marketing strategies to advance scientific exchange and brand advocacy.
Own brand planning and strategic development for HCP/Patient/Field Medical Marketing initiatives; accountable for Field Medical Marketing brand plan.
Transform field insights and real‑world feedback into data‑driven program enhancements; optimize campaign effectiveness and strategic investments.
Ensure end‑to‑end advisory board operational excellence and alignment.