Enhance eCommerce strategies as a Digital Merchandising Specialist at Carter's, focusing on driving sales through effective and innovative online merchandising approaches.
Carter's, the largest retailer in children's apparel, is seeking a Digital Merchandising Specialist to support its growing digital channels. You will employ an analytical approach to collaborate with teams, leading initiatives like A/B testing to boost KPIs. Your impact will be significant in refining the trial customer journey and improving metrics such as conversion rates and cart completion.
Key Responsibilities: • Conduct site scrubs and troubleshoot problems proactively • Lead A/B testing initiatives targeting business growth • Optimize the customer journey to enhance conversion rates • Work with US teams to leverage insights for Canadian market • Guide site merchandising team to improve effectiveness