Job Purpose:

The Digital Marketing Specialist is responsible for managing Versatech International’s digital marketing performance through lead generation, paid advertising, SEO, analytics, website management, and marketing automation. This role supports online brand visibility and campaign performance while collaborating closely with the creative and communications team.

Qualifications:

• Bachelor’s Degree in Marketing, Digital Marketing, IT, or related field
• Experience in digital marketing, SEO, and paid advertising
• Knowledge of Google Analytics, Meta Ads, LinkedIn Ads, and marketing automation tools
• Strong analytical and reporting skills
• Understanding of B2B digital marketing strategies
• Knowledgeable in editing tools (i.e. Canva, Adobe Photoshop)
• Web Development and Management using WordPress

Responsibilities