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Digital Marketing Specialist

Hospitality Full Benefits Career Growth
Company

Advising & Recruiting

Location

bogotá, Colombia

Posted

May 29, 2026

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About This Opportunity

Job Objective: To design and execute the company's digital strategy to boost brand awareness and qualified lead generation, optimizing the company's presence across search engines and social channels.

Main Responsibilities:

  • Paid Media Management (SEM/Social Ads): Create, monitor, and optimize campaigns in Google Ads (Search and Shopping) and Meta Ads to drive traffic to the e-commerce platform.
  • SEO Strategy: Optimize website content and product descriptions to improve organic ranking for key industry terms (banners, flags, displays).
  • Email Marketing: Implement lead nurturing workflows and loyalty campaigns for existing customers.
  • Data Analysis: Monitor KPIs (ROI, ROAS, CPA) through Google Analytics 4 to adjust marketing tactics in real time.
  • Content Management: Coordinate the creation of visual and written material that highlights the quality and customization of Lush B...