Lead the category and digital marketing vision for Popeyes Canada as a Senior Manager. Drive profitable growth through innovative menu and loyalty strategies in a 5-day in-office role.
As the Senior Manager at Restaurant Brands International, you will influence the marketing strategy of Popeyes in Canada by aligning it with product innovation and operational excellence. Your extensive experience will guide an ambitious roadmap for menu development, customer loyalty, and promotional initiatives. You'll oversee a comprehensive marketing calendar while ensuring cross-functional alignment to meet business goals.
Key Responsibilities:
• Develop and maintain national Marketing and Digital Calendars
• Lead the integrated Marketing & Digital strategy for profitability
• Analyze competitive activities to enhance marketing plans
• Collaborate with Operations, Supply Chain, and Finance for execution
• Champion the long-term vision of menu and marketing in Canada
Requiremen...