Transform customer engagement as a Digital Marketing Specialist. Optimize campaigns with Salesforce Marketing Cloud and accelerate digital growth through data-driven strategies.
This role focuses on leveraging your expertise in managing all aspects of digital marketing campaigns. With 5+ years of experience in D2C lead generation, you'll employ Salesforce Marketing Cloud to curate effective buyer journeys and automate marketing processes. Your collaborative approach will ensure alignment with content strategies while continuously analyzing performance metrics for ongoing improvement.
Key Responsibilities: • Architect and execute D2C marketing initiatives • Optimize Salesforce Marketing Cloud for journey workflows • Enhance onboarding experiences for customer retention • Create and manage performance dashboards • Ensure compliance with digital communication standards