Manage the creation, approval, and deployment of all emails (member newsletters and acquisition emails) in collaboration with Digital Production Team members (depending on program resources), Program Marketing Managers, and the creative team.
Handle email lists, segmentation, personalization, CRM List Pulls, and Requests.
Ensure the quality of all email deployments through SPAM tests and A/B subject/content tests to enhance engagement rates.
Ensure CASL & AODA compliance in all emails.
Website Management:
Update website layout and components in conjunction with the rollout of new sub-brands and the master brand.
Provide support to the digital production team across all program areas for higher-level website edits.
Monitor website analytics and produce quarterly reports on website traffic and engagement.
Implement personalization across the website to enh...