Elevate customer engagement with Fairstone Bank as a Digital Marketer focused on Marketing Automation and Email Marketing. Your expertise will drive effective promotional campaigns across our diverse financial brands.
This role requires an analytical thinker with 2+ years of digital marketing experience. You will manage day-to-day Marketing Automation tasks, optimize customer journeys through effective email campaigns, and collaborate across departments. Your responsibilities will directly support Fairstone Bank’s mission in providing tailored financial solutions to Canadians.
Key Responsibilities:
• Execute Marketing Automation strategies for customer acquisition
• Build and segment promotional email campaigns
• Conduct A/B testing to measure performance
• Collaborate with Analytics to enhance personalization
• Troubleshoot delivery issues and maintain documentation
Requirements:
• Bachelor’s degree in Marketing, Business, or related field
• 2+ years in d...