Lead the charge in performance marketing as a hands-on manager. Drive strategies for Meta and Google Ads, focusing on customer acquisition and app growth initiatives.
This independent contributor role allows you to leverage 3-6 years of in-house experience to directly manage budgets and optimize campaigns without overseeing a team. Collaborate closely with the Growth Product Marketing Manager to translate campaign strategies into successful execution; feedback loops will ensure optimal performance.
Key Responsibilities:
• Manage day-to-day operations of Meta and Google Ads
• Own app growth strategies via Apple Search Ads and ASO
• Execute structured creative testing across various metrics
• Drive attribution and performance reporting; manage setup
• Collaborate on landing page optimizations for conversions
Requirements:
• 3–6 years managing performance marketing budgets
• Strong Meta and Google Ads campaign management skills
• Experience in app growth a...