Support implementation and maintenance of data tracking solutions to drive insights into user behaviors on our video streaming platform.
Responsibilities
Technology Implementation and Management
Implement and maintain data tracking solutions across various platforms including Segment, Google Analytics (GA4), and BigQuery.
Create and modify GTM and GA360 configurations to support new features.
Maintain and update the Data Layer to ensure accurate and comprehensive data collection.
Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.
Product Collaboration and Integration
Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT...