Take charge of customer research initiatives at Canadian Tire Corporation as a vital leadership figure. This role is designed for seasoned professionals with a passion for customer insights.
The AVP, Customer Research will lead the strategic direction of enterprise customer research, working closely with Marketing and Corporate Development. Drawing on over a decade of experience, you will ensure that research methodologies are modernized and impactful, guiding company strategy. Your leadership will cultivate an environment focused on data-driven decision-making and cultural transformation supporting customer-led strategies.
Key Responsibilities:
• Define and execute comprehensive customer research strategy
• Collaborate to ensure insights are actionable and effective
• Oversee vendor management and research panel health
• Implement innovative research methodologies for agility
• Foster a strong analytics and insights culture across teams
Requirements:
• 10+ y...