Unlock the potential of CRM with Cirque du Soleil as a Performance and Optimization Strategist in a hybrid work model. Focus on data-driven strategies to maximize customer engagement and revenue.
This permanent position demands over five years of experience in CRM or lifecycle marketing. You will lead campaign strategies, performance testing, and optimization frameworks while collaborating with marketing and sales teams. Your expertise in segmentation and reporting will help shape effective CRM initiatives that align with organizational goals.
Key Responsibilities:
• Drive CRM performance for assigned campaigns and business units
• Design and execute A/B and multivariate testing roadmaps
• Define audience segmentation strategies for targeted campaigns
• Measure and report on campaign performance and ROI
• Collaborate with cross-functional teams for alignment
Requirements:
• 5+ years in CRM or performance-driven marketing
• Strong email marketing and data a...