**JOB OBJECTIVE**:
Design, implement, and maintain Ever Kind's AI-first CRM infrastructure to support operations, marketing, and compliance across all departments.
Structure data for accessibility, scalability, and AI-driven decision-making while automating key workflows to drive efficiency and lead generation.
**STRATEGIC RESPONSIBILITIES**:
Phase 1: Infrastructure & Market Intelligence:
- Develop and structure databases for: Locations, RAL Facilities, Marketing, Caregivers, Leads, Staff, Clients & Residents, Daily Operations (Logs) and more.
- Select and begin implementation of CRM system with strong AI and automation integration.
- Evaluate all 50 U.S. states for business viability.
- Identify high-potential counties aligned with Ever Kind's RAL model.
- Pinpoint target cities for launch within qualified counties.
- Create comprehensive process maps for standard operating procedure (SOP) manuals.
Phase 2: Automation & Optimization:
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