CRM Data & Analytics Lead

Toronto, hybrid

This is a 12 month fixed term employee contract.

As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth.

What You'll Do

• Data Analysis & Reporting: Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance.
• Data Integrity & Management: Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting.
• Customer Segmentation: Segment audiences for marketing campaigns to improve targeting and ROI.
• System Optimization: Configure CRM workflows and train users to maximize system ado...