Own and continuously improve customer journeys in Salesforce Marketing Cloud, from strategy to execution and performance tracking
Create and localize high-quality customer communication across channels (email, SMS, etc.), with a strong focus on Finnish language content
Serve as the primary Finnish-language copywriter for customer communications, creating compelling and accurate content across email, SMS, and other marketing channels
Work proactively with AI tools and capabilities to enhance content creation, optimize customer journeys, improve efficiency, and identify new opportunities for personalization and performance improvements
Drive performance through data analysis, KPIs, and A/B testing to improve engagement and business outcomes
Collaborate closely with Nordic and local stakeholders to align priorities and ensure consistent customer experienc...