Identify and develop relationships with Creators whose organic reach can add value to the business in the Active Lifestyle (Fitness) playground, to support us in building brand and product trust
Take the time to understand each Creator’s interests, goals, and ambitions, building genuine connections and authentic relationships.
Identify opportunities to develop meaningful projects and activities that work for both Red Bull and the Creators. Once a strong connection and relationship is established, explore how to integrate and activate each opinion leader in an authentic Red Bull way.
Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors, while being confident to walk away where there is not a natural fit.
CREATOR MARKETING EXECUTION IN THE ACTIVE LIFESTYLE (FITNESS) PLAYGROUND