Responsibilities

• Assists in the development of media presentations and tactical POV’s.
• Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
• Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
• Supports the negotiation process for approved media buy activations – TV, Radio, OLV.
• Conducts research and development of media measurements – Audience, Ratings, etc.
• Supports the media operations team with client financials: budget reconciliation and budget management.
• Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
• Assists with client reporting commentary that is easy to understand and also compelling and persuasive.
• Enter key client information into media buy systems.

Quali...