We are looking for a Content Lead Public Education & Brand Voice for Ibtdara. This role is focused on creating simple, engaging, and educational content that helps people understand important topics, ideas, services, and opportunities. The person will turn complex information into easy-to-understand social media content, videos, posts, stories, carousels, and campaigns. They will work closely with the internal team to collect insights, experiences, and knowledge, then convert them into content that educates the public and builds trust in the Ibtdara brand. The candidate must speak Urdu and English.