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Consumer Research & Insights Lead / Senior IC

Hospitality Full Benefits Career Growth
Company

Newbridge

Location

Singapore, Singapore

Posted

June 10, 2026

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About This Opportunity

We have petabytes of data on what users do. We need you to tell us why.

As the Consumer Research & Insights lead, you'll run the function that connects user behavior, attitudes, and needs to product + business strategy. You'll combine quant, qual, and big data to answer the billion-dollar questions: Who are our users? Why do they churn? What should we build next? How big is this market?

This is not a dashboard job. This is a change the roadmap job.

What You'll Do

1. Foundational Research – Understand the User

  • Own segmentation, personas, and user journey mapping using surveys + behavioral data
  • Run U&A studies, diary studies, and ethnographic research to uncover unmet needs
  • Build mental models and frameworks the whole company uses to talk about users

2. Product Research – Ship Better Products

  • Partner with PM/Design to run conce...