Lead consumer engagement efforts as a Consumer Engagement Marketing Manager. Develop and execute strategic marketing initiatives for core brands, integrating media and content for optimal results in a hybrid setting.
In this role, you will guide the One Demand Planning Process, ensuring that marketing activities align with brand growth objectives. Your ability to leverage insights, analytics, and collaboration will drive effective execution and enhance brand messaging. A passion for consumer-centric marketing and innovative solutions will be key in this performance-driven environment.
Key Responsibilities: • Drive the integrated planning process across brands • Oversee campaign execution and media optimization • Collaborate with Studio teams and agency partners • Analyze performance metrics and provide actionable insights • Facilitate ongoing process improvement and training