Join TELUS as the Communications Measurement & Growth Manager, focusing on optimizing marketing effectiveness through data insights and strategic recommendations.
In this strategic role, you'll lead the measurement and reporting efforts for 1:1 communications. Your insights will shape key marketing decisions aimed at maximizing reach and campaign results. Utilize advanced analytics with tools like Looker and Tableau to inform the team's approach and ensure impactful communication across all channels. With a focus on measurable outcomes, you'll collaborate with various stakeholders to enhance customer engagement.
Key Responsibilities:
• Develop KPIs and the full measurement framework
• Analyze campaign performance and drive optimization
• Translate data insights into actionable marketing strategies
• Lead data interpretation and insight generation efforts
• Collaborate across teams to drive campaign effectiveness
Requirements:
• Minimum of 8 years in marketing...