Promotes the development and profitable growth of the Canadian Commercial Banking portfolio in the assigned market area: Developing and implementing a marketing strategy to maximize business development opportunities for sustainable growth within the bank’s risk appetite. Developing sales plans for prospects and existing clients. Identifying prospects/referrals from other internal/external networks. Analyzing prospect lists and prioritizing business development opportunities based on market data and customer analytics. Partnering with internal stakeholders for non-credit related products.
Pursues a business development program within the assigned market area according to agreed upon growth objectives: Driving client primacy through sales of credit and non-credit commercial products to prospects and clients. Maintaining an appropriate ongoing sales pipeline and calling program. Ide...