Join Cheil Worldwide as a Digital Analyst to drive impactful changes for Samsung.com through data and testing. Analyze customer behavior and recommend optimization strategies across divisions.
In this pivotal role, you will apply your digital analytics expertise to oversee A/B testing and analyze behavioral data for the enhancement of Samsung's online presence. This hybrid role allows you to work closely with UX and development teams, ensuring that every release meets analytics requirements. Your contributions will help shape strategic decisions across multiple channels.
Key Responsibilities: • Lead A/B tests using Adobe Target and multivariate approaches • Explore GA4 and Adobe Analytics for actionable insights • Create automated dashboards for performance tracking • Manage GTM configurations for effective event tracking • Uphold GA4 data layer management and compliance