Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
Build co-marketing plans with designated partners in support of revenue targets in line with local marketing plans
Manage, administer, measure and report on local channel budgets and co-marketing funds (e.g. market development funds (MDF), co-op funds,) to ensure regulatory compliance
Understand local partner requirements for program localization and local execution support
Engage proactively with regional channel marketing team to review plans, share local requirements and provide feedback
Localize centrally created channel marketing programs for local deployment
Support collection and analysis of indirect buyer insights and audience segmentation
Establish and track lead generation metrics with local partners
Promote the adoption of lead management processes with local...