Handle campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain consistent media presence.
Lead omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
Manage agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
Support and optimize campaigns and always‑on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
Drive analytics, reporting, and ROI modeling to enable data‑driven decisions, continuous optimization, and performance improvements.
Guide market teams toward online excellence through coaching, cross‑functional coordination, and performance insights, with focus on North Latam (Mexico, Colombi...