Collaborate with internal stakeholders to provide in-depth analysis and business insights, and support tasks as appropriate to achieve wagering business KPIs and cross-divisional business needs. Use analytics tools to provide recommendation from the result with the team on wagering segment’s business issues and marketing programs, digital and physical channel design and operations as well as generating insights for other Divisions
Conducts customer analysis, enhance understanding of customer portfolio and presents the data to assist management decision making
Peruses customers performance trend & monitor changes in customer behaviours to identify risk/opportunities in business
Transform data analytics results into dashboards and reports with business insights and recommendation
Support customer management projects on customer targeting, lists preparation and analysis.