Elevate business development processes at D2L as the Marketing and Business Development Operations Manager, focusing on data-driven strategies and operational efficiency. This role is essential for optimizing pipeline contributions.
In this pivotal position, the Marketing and Business Development Operations Manager will utilize 7+ years of operational experience to drive excellence within D2L’s Go-To-Market strategy. You will support BDR teams with process design and enhance lead routing frameworks to boost conversion. Your insights will guide marketing execution and drive long-term scalability, improving decision-making capabilities across departments.
Key Responsibilities:
• Own lead lifecycle management and routing to sales teams
• Collaborate with marketing on campaign tracking
• Create performance dashboards for funnel analytics
• Facilitate pipeline tracking and reporting for BDR teams
• Oversee CRM integrations and data governance
Requirements:
• 7+ ye...