Lead as a Brand Strategy Marketing Manager, focusing on integrated marketing execution for grooming and clean-up product categories. Ensure cohesive brand narratives across all consumer interactions.
As a key player in the marketing team, you will own the brand planning process and synchronize campaigns across digital and retail channels. You'll partner with creative and social teams to ensure all communications are aligned with strategic objectives. Your insights into consumer behavior will guide product launches, optimize timelines, and enhance brand visibility.
Key Responsibilities: • Develop and manage marketing campaigns and timelines • Collaborate on go-to-market strategies for new launches • Analyze performance and optimize based on insights • Ensure brand messaging consistency across platforms • Engage with stakeholders to facilitate cross-functional alignment