Description
Role Overview
The Quebec Brand Growth Lead is responsible for launching and scaling a tailored brand growth program for the Quebec market. This individual will own the end‑to‑end marketing strategy and execution for Quebec, building a locally resonant brand platform while driving measurable business impact. Operating in a lean, high‑visibility environment, the role requires a rare combination of strategic thinking, hands‑on execution, and autonomous leadership.
This position works closely with national marketing leadership, Quebec-based product marketing partners, and external creative and media agencies. While there are no direct reports, the role provides strong project and influence-based leadership across multiple stakeholders.
Key Responsibilities
-Lead the development and execution of a Quebec‑specific brand strategy, including positioning, tone, and go‑to‑market approach
-Own and manage integrated media and creative programs (e.g., TV, radio, digita...