Location: Head Office, Bangkok Company: Nestlé Department: Brand Management (Coffee) Full-time Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG
**A DAY IN THE LIFE…**
+ Develops and updates consumer portrait, consumer engagement funnel for her/his brand. + Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers. + Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands. + Contributes to development and executes strong, functionally aligned brand. + Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand. + Contributes to the development Big Id...