Define and promote the brand vision, positioning, and strategic roadmap
Lead cross-functional Brand Teams, ensuring integrated planning and consistent execution across all channels
Identify portfolio opportunities and unmet needs, driving strategic initiatives that enhance brand relevance, differentiation, and long-term growth & lead the corrective action plan accordingly
Marketing Excellence & Operational Execution
Develop and implement robust tactical plans, launch strategies, and omnichannel campaigns that are customer-centric in line with internal SOPs and Code of Conduct guidelines
Monitor brand performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes
Manage brand budgets and forecasts with a focus on efficiency, impact, and return on in...