**Location / Work Model:** Ho Chi Minh City – Hybrid **Mission / Purpose:** Drive the growth of the Nestea brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.
**2. Key Responsibilities**
+ Build a deep understanding of target consumers; lead updates of the consumer portrait and engagement funnel for Nestea. + Activate and protect the Nestea Brand Essence across all brand activities, ensuring consistent and distinctive communication. + Manage packaging development, NHW dashboards and brand‑related services to continuously improve product superiority. + Contribute to category strategy and channel execution: define pricing recommendations, propose winning SKU...