Develop and execute Credit Card category usage campaigns to deliver business goal and strategic agenda.
Responsible for usage campaign development, manage partnership with merchants and performance tracking to deliver retail spend goal.
Constantly review, propose corrective actions and coordinate with key stakeholders to improve product/related process for better customer experience delivery.
Manage and optimize marketing budget. Build, plan and maintain strategic alliance with partners.
Monitor and update Credit Card market / spending trend and competitor status.
Work with Marketing, Legal & Compliance to develop communications and ensure that campaign details are fully and clearly explained, and all closures comply with regulatory requirements and Group policy.