**Job Title:** **Assistant Marketing Manager – Personal Health** **1. Position Overview**
The Assistant Marketing Manager for Personal Health in Hong Kong plays a pivotal role in developing and executing marketing strategies to drive brand awareness, market share, and sales growth for the company’s Personal Health portfolio. The ideal candidate is a proactive and creative marketer with strong analytical skills, deep market insight, and a passion for consumer health products.
**1.1 Key Responsibilities**
+ Brand Strategy & Planning: Support the development and implementation of integrated marketing strategies and annual plans for the Personal Health product portfolio.
+ Campaign Management: Coordinate and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns, ensuring alignment with brand objectives and KPIs.
+ Product Launches: Assist with the planning and rollout of new product launches, including market research, go-to-market strategies, and post-la...