Collaborate with the Chief Agency Officer (CAO) to develop and implement a forward-thinking agency strategy for Hong Kong and Macau
Analyze market trends and agency requirements to create strategies that anticipate future needs
Oversee the CAO department budget and manage expenses effectively
Participate actively in departmental transformation projects, reviewing and establishing documented workflows and procedures to enhance operational efficiency
Assess the performance and efficiency of agency channels, creating strategies to improve reach, effectiveness, and profitability
Work closely with corporate departments and District Agencies to ensure alignment of strategies with product offerings, facilitating seamless interdepartmental coordination for effective strategy execution
Leverage market intelligence, performance metrics, and analytics to evaluate agency channel effectiveness, maki...