Area Business Manager (ABM)

The Area Business Manager (ABM) is its territory manager, and its responsibility is to maximize the sales performance and the development and execution of an effective account business plan following the marketing and product strategy.

The ABM is expected to maximize territory sales performance by developing and executing an effective business plan. Doing so necessitates utilizing resources provided by Biogen, analyzing territory performance, defining action plans and implementing local marketing strategies, and organizing programs and related efforts that will positively impact others’ understanding of and interest in the assigned products.

Responsibilities

• Achieving sales goals: Works toward the achievement of sales goals set by the organization; Prioritizes activities that drive market share; Applies marketing and business strategy/tactics to maximize sales outcomes
• Business planning: Develops and execut...