Maxon is looking for a Marketing Analytics Lead to oversee data tracking, attribution, and measurement processes. Your expertise will drive reliable insights to enhance marketing effectiveness.
As the Marketing Analytics Lead, you’ll collaborate across Marketing, Finance, and Engineering to define standards for tracking and evaluation. This role includes the ownership of data quality validation processes, ensuring accurate implementations and consistent measurement of campaigns. Your findings will guide marketing optimizations and incremental testing efforts.
Key Responsibilities:
• Own comprehensive marketing tracking and validation
• Define marketing performance metrics and attribution methods
• Lead data quality assessments for measurement systems
• Manage GA4 and Google Tag Manager structures
• Align Marketing, Finance, and Analytics for data-driven choices
Requirements:
• Bachelor’s in Data Science, Statistics, or related field
• 3–6+ years in web or ...