Become a key player in marketing analytics as a Marketing Data Analyst. Dive deep into data, optimizing campaigns, and enhancing revenue growth through insightful analysis.
Reporting directly to the VP of Marketing, this role requires a keen understanding of how marketing channels drive pipeline and revenue. Your expertise in Salesforce and analytical tools will provide invaluable insights to refine marketing strategies. You’ll evaluate performance and guide decision-making processes.
Key Responsibilities:
• Analyze and report on marketing channel performance
• Create dashboards to track pipeline metrics and conversion rates
• Work with Revenue Ops to enhance pipeline visibility
• Conduct analyses on marketing efficacy and spend
• Identify marketing inefficiencies and recommend solutions
Requirements:
• 3–6 years in marketing analytics or related fields
• Strong analytical skills with a love for data
• Advanced expertise in Excel for data tasks
• Fam...