Lead marketing analytics as a talented Data Scientist. Work collaboratively to develop models that inform budget allocation and measure the impact of digital marketing efforts.
Become a vital part of the Growth Analytics team, where you'll design Bayesian models and analyze marketing experiments. This hybrid role fosters close relationships with media buyers, allowing your findings to directly shape strategic decisions. You'll harness data to forecast performance and guide campaign optimizations through rigorous analysis and insights.
Key Responsibilities:
• Create Bayesian Hierarchical Media Mix Models
• Analyze and design incrementality experiments
• Conduct A/B testing for campaign evaluations
• Develop tools for budget support and forecasting
• Present results and insights to key stakeholders
Requirements:
• Master's degree in a quantitative discipline
• 2–5 years experience in data science focused on marketing
• Strong skills in Python/R and SQL