Analyst, Measurement & Attribution Workplace Type: Hybrid (Vancouver, BC or Austin, TX)
Reporting To: Director, Franchise Analytics
Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions.
Impact: You will support marketing investment decisions by translating modeling outputs into clear insights. You will connect data across channels to inform budget allocation and improve performance.
Responsibilities
Run marketing mix modeling analyses to support budget decisions
Deliver insights and validate outputs with business teams
Combine modeling outputs with first-party and channel data
Partner with media teams to support ROI target setting
Support experimentation roadmap to improve model accuracy
Contribute to insight storytelling for marketing strategy