About The Role The Analyst will lead reporting strategy and data storytelling to drive performance and inform the creative feedback loop. Everything you do will be data driven at heart, leveraging core statistical principles to help us separate the signal from the noise, and deliver insights and storytelling that powers breakthrough strategies and campaigns.
Responsibilities
Work with our creative team to develop marketing experiments that answer big questions and unlock better results for brands.
Ensure that experiments are valid and informative – ensuring results are statistically significant, scalable, and have no confounding variables.
Dimensionalize and analyze advertising data, creating new ways of labeling and looking at creative and media data.
Analyze creative activations and translate paid media data into insight and meaning, enabling other teams to make informed decisions from your conclusions.