Drive strategic marketing insights as a Social Media Data Analyst at Agoda. This role involves optimizing paid campaigns on prominent social platforms like TikTok, Meta, and YouTube.
You will be part of Agoda’s Performance Marketing Team, intertwining your analytical prowess with innovative marketing strategies. Build and analyze data to enhance brand growth and refine marketing methodologies, providing impactful insights that shape future campaigns.
Key Responsibilities: • Test and improve performance of paid campaigns • Create brand metric-tracking surveys • Analyze data sets to inform marketing strategies
Requirements: • Bachelor’s Degree in quantitative disciplines • Experience with paid campaigns on social media • Knowledge of statistical tools and Excel • Strong analytical and problem-solving capabilities • Fluent in English for effective communication