Responsibilities

The livestreaming industry has grown rapidly and is now a major driver of TikTok’s global business, creating real-time connection, joy, and discovery for users worldwide. As livestreaming expands, agencies and their creators play an essential role in shaping content and revenue growth on TikTok LIVE. The LIVE team is responsible for building and scaling this ecosystem by driving creator success, enhancing viewer engagement, and shaping the overall growth strategy for livestreaming on the platform. The team partners closely with creators, agencies, and cross‑functional product groups to elevate content quality, optimize monetization features, and ensure a safe and engaging LIVE environment. The TikTok LIVE team helps creators express themselves, build communities, and unlock meaningful revenue opportunities. This team plays a critical role in making TikTok LIVE a high‑quality destination for global entertainment and real‑time interaction.

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