Evaluating and optimizing marketing and pricing strategies Overseeing advertising department operations and staff members Develop a marketing communications plan including strategy, goals, budget, and tactics Liaise with clients to establish their needs Analyzing market trends and preparing forecasts Working with staff members, clients, or an ad agency to establish and meet project goals, budgets, and timelines Communicate with the social media team and marketing department to plan content Coordinating marketing strategies with the sales, financial, public relations, and production departments Monitoring project progress, from planning to execution, to ensure it remains focused and effective Establish and maintain relationships with clients Preparing and presenting quarterly and annual reports to senior management Negotiating contract specifications and terms with clients or other external parties Approach media outlets to negotiate advertising opportunities Promoting our brand at trad...