Lead as a Performance Media Manager, shaping digital strategies for robust growth. Transition media practices to prioritize data security and AI innovation in a flexible, hybrid workplace.
In this strategic role, you will oversee a talented media team while implementing a forward-thinking first-party data strategy. Guide the organization through the complexities of digital metrics, focusing on metrics that directly impact business. Your leadership will be crucial in merging brand-building efforts with performance-driven tactics.
Key Responsibilities: • Develop comprehensive digital strategies for customer engagement • Present incrementality testing results and MMM insights • Oversee audience segmentation to enhance ad performance • Lead integration for immediate performance and long-term equity • Mentor teams on automation and data literacy
Requirements: • 5+ years in digital media with client management •...