We are seeking a Lead Follow-Up Specialist to support our sales and admissions efforts by following up with inbound leads and coordinating tours with our assisted living communities. This role is focused on timely, empathetic, and well-documented communication with prospective residents and their families, many of whom are navigating sensitive healthcare-related decisions. The ideal candidate is highly organized, detail-oriented, and comfortable handling a high volume of follow-up through phone, email, and text. Key Responsibilities Follow up with inbound leads generated through the CRM and other channels Contact prospects via phone calls, emails, and text messages to provide information and guide next steps Schedule and coordinate community tours with branch teams Accurately document all interactions, updates, and outcomes in the CRM (VIA) Maintain organized and up-to-date lead records, ensuring data accuracy and completeness Ensure timely follow-up and adh...