AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, the company proudly operates more than 30 brands across the beauty, personal care, and health sectors. Guided by our mission — “We make A MORE beautiful world” — we move forward with purpose, believing that our work contributes to building a brighter and more beautiful future.

Our vision is rooted in the belief that the world becomes more beautiful when each individual’s unique beauty can be fully expressed. This philosophy drives our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

• Customer First

• Be the First and the Best

• Collaborate with an Open Mind

• Respect Differences