The company

Upstream is a global leader in mobile marketing automation and digital service innovation, enabling Mobile Network Operators (MNOs) and brands to grow revenue, improve customer engagement, and succeed in the digital economy. With over two decades of experience and operations spanning 45+ markets across Africa, Latin America, Asia, Europe, and the Middle East, we are a trusted partner to more than 60 MNOs worldwide.

Headquartered in Athens, Greece, and with regional hubs in London, Dubai, Johannesburg, Lagos, São Paulo, and Rio de Janeiro, Upstream combines global expertise with deep local insight. Our end-to-end approach encompasses strategy, creative development, technical deployment, campaign execution, and ongoing optimization, ensuring seamless, scalable, and performance-driven service delivery.

About the role

This role is ideal for a commercial leader who thrives on driving strategic growth, leading high-performing teams, and de...